University of Exeter & Student Guild - Online celebration for Lunar New Year 2021
As the event had to be online due to the pandemic, I explored ways to visually engage with the student community on the Internet.
Except for the main visuals in different formats and art styles, I also planned and designed a poster for charity sale, promo animation for charity sale, and an IG filter. With the help of 'Fresh Ground Films' studio, we also managed to produce a micro documentary.
A '福(fu)' poster which intergrated the Lunar New Year tradition of posting the word 'fu' and the symbol of UoE. A print-at-home digital copy can be purchased through charity sale.
An instagram filter in the theme of the Year of Ox was also published, adding interactivity to the event.
Micro-documentary that highlights the International students who celebrate Lunar New Year in this special time.
